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Let imaginations soar with the If I Were A Butterfly book! This chunky board book is bursting with colours and feely panels, with turn-friendly pa...

Stomp your hooves and gallop away on a magical adventure! If I Were A Unicorn is a chunky board book that lets imaginations run wild. With feely pa...

Keep little paws busy with the Bashful Fox Cub Ring Rattle. With four squashy paws, adorable perky orange and cream ears, and a gentle rattle which...

Climb the tree of ideas with If I Were A Panda. Bambinos can imagine eating bamboo with this colourful, chunky board book. With strokeable patches ...

Smudge Lamb is the sweetest farmyard friend in super soft cream fur. With trumpet legs, tulip ears, and a biscuit face, this little lamb is a lovin...

The Bashful Black & Cream Puppy Musical Pull is a soothing gift to help babies drift off. Our most loved black-and-white pup has gorgeous cream...

Smudge Rabbit is looking for someone to share his beautiful home with in Smudge Rabbit and the Falling Star. After making a wish as a star shoots b...

The If I Were A Bunny Board Book sparks creative play and bright ideas. What kind of bunny would you be? Would you spend the day hopping, digging,...

A treat for tiny hands, Bashful Cream Bunny Ring Rattle can be grabbed by its soft paws, long lop ears or ring-shaped tummy. When given a gentle sh...

The iconic Jellycat is here in soft black fur with cream tummy and paws. With a long tail and pointy ears, this cat has a bright orange velveteen j...

When I Wonder is a gorgeous tale for baby and parent to read together. Our bold little kitten explores the world, asking her mama lots of questions...

BUILD AN ERUPTING VOLCANO – Kids will love this hands-on science activity! Cast and paint your volcano, then make it erupt! COLLECT 3 VOLCANIC R...

Product Details Dimensions: 7.9in x 5.5in x 1.6in Sitting Height: 5in Main Materials: Polyester, Cotton Inner Filling: Polyester Fibers Embroidere...

Product Details Dimensions: 4.7in x 1.6in x 4.3in Sitting Height: 4in Main Materials: Polyester Inner Filling: Polyester Fibers Embroidered Eye SK...

  Dimensions: 9.8in x 5.5in x 9.1in Sitting Height: 9in Main Materials: Polyester, Acrylic Inner Filling: Polyester Fibers, PE Beans Hard Eye SKU:...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...

Product Details Dimensions: 5.1in x 2.4in x 6.3in Sitting Height: 2in Main Materials: Polyester Inner Filling: Polyester Fibers Embroidered Eye SK...

A Lullaby to Go! Create calming vibes wherever you go with our Bitzy Notes™ musical pull toy. Made of soft natural cotton fabric, this plush baby t...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from Itzy Ritzy’s Bitzy Bespoke™ toy collection comes a playfu...

Squeezable Squirties for Bath Time Bliss! Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters e...

Featuring soft sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link ...

Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textured characters to stimulate th...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from Itzy Ritzy’s Bitzy Bespoke™ toy collection comes a playfu...

Featuring soft sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link ...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

A Fidget Toy That Pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Auto-magically fill the air with billows and billows of bubbles at the touch of a button with one of our exclusive Bubble Machines! Instead of gett...

Madame Alexander is introducing in the attached info sheet My First Play Set, which includes all the following: a 12” gorgeous Madame Alexander bab...

Transform your home into a STMT Self-Love Club D.I.Y. Nail Art Studio and embrace a soothing spa experience, right from home! Complete with a hand ...

The Melissa & Doug Deluxe Art Easel makes any room into an art studio! Our double-sided, kid-sized art easel includes a dry-erase board, chalkb...

Because role-playing has always been little one's favorite game, this adorable wooden toy kitchen set is close to the life scene.Children become li...

Water strainers with personalities. Great for storytelling during bath! Ages: 3+

Non-toxic for safe creativity through writing and drawing! Includes a holder. Ages: 3+