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our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

welcome baby in the cutest, comfiest take me home kimono set. the kimono top is designed to be gentle on healing belly buttons with magnetic closur...

the cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fro...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

the cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fron...

A natural solution for colic and gas, the Windi works instantly and does not require ingestion of any drops or medication. The Windi is a single-u...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

Lottie the Ballet Bunny is a tale (or bobtail) of dancing dedication. Lottie just loves to twirl, jump and stretch through the leafy woodland with...

Feeling brave? Open up The Fearless Octopus Book! This beautifully written poetic story follows a very courageous octopus! Adventuring can be scar...

Join Beatrice the butterfly for In the Wild Garden, a beautifully illustrated tale of exploration! The wild garden is teeming with berries and blo...

Divinely fluffy, with a fine curly tail, elegant haircut and soft, stocky legs, Daphne Pomeranian is a dreamy dog. Tickle her short ears and liquo...

Bashful Owl BAB6WL A funny, fuzzy owlet, flip-flappy and happy!

A loveable loaf of chunky chuckles, Hamish Hedgehog is so very happy! This caramel cutie has a squish-squash snoot, beany bobble paws and foldy ea...

Frankie Frilled-Neck Lizard F3FNL Munches bugs, gives good hugs.

Pebble-grey with scrumbly speckles, Ambrosie Squirrel is simply adorable. Leaning back on a big squishy tail, this cheeky chum has such a fuzzy tu...

Rosy roaming with bags of mischief!

A sandy, dandy teddy, Bumbly Bear is simply scrummy. A ruffly, fluffy fellow with an extra-long snout for vintage style, he's a classic teddy bear...

Freckly, friendly Ambrosie Fox has a fantastic coat of printed red fur! With fluffy cheeks, a creamy tummy, tufty eyebrows and neat suedey paws, t...

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of rays is content to glow ...

Let imaginations soar with the If I Were A Butterfly book! This chunky board book is bursting with colours and feely panels, with turn-friendly pa...